College Heights Community Council

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                                  Reading, PA

 
 

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History of Our Neighborhood

   * This History was prepared by Larry Miller in April, 2011 as part of the neighborhood's application to become a new historic district.

A History of the Heights

Early years - to 1900

A History of the Heights - Part 2

 

Early years- to 1900

In the late 1700s northeast Reading was a rather distant suburb of the town of Reading. It was not yet a part of Reading; that didn’t happen until 1850.

Reading had only recently (1783) become a borough and contained about 2,000 people, nine tenths of whom were from German stock. Most families resided along or near the main artery, Penn Street and the two blocks extending east and west although small settlements cropped up in areas removed from the center of town. A few of these areas were named for the landowners as was the case with Ricktown in the northwest, named after Charles Rick and Helltown in the northeast, named after the tavern keeper, John Hell. This area was roughly bounded by 11th Street (the outer limit of the town), Hampden Park, Marion and Spring Streets.

Helltown itself had only a few log and stone houses, the oldest of which stood near the intersection of Hampden and Marion streets (around 1134 Hampden Blvd.) owned by Samuel Katzenmoyer.

John Hell was one of the first settlers to recognize the potential of living in the northeastern outskirts of the Reading. Although he was aware that there were plenty of lots remaining for sale in the town, the northeast section offered cheap farmland accessible to the market. It also offered drinkable water, a scarce commodity in the town itself, coming from "an inexhaustible spring" commonly called Hampden Spring. The Spring probably was named to honor John Hampden, an English patriot and ancestor to William Penn, who visited America in 1623 in search of land

Although shallow wells were common in Reading, the entire area is riddled with limestone deposits which cause the water to be hard and not very palatable. But at the head of Penn Street there was a deeper spring with enough flow to supply the town. Here the early residents constructed a reservoir of stone and enclosed in with a windowless frame structure with one door. Through a crude system of wooden pipes, the water flowed down to Penn Street with the overflow channeled to 11th Street. For many years, this spring was the primary source of fresh, soft water which was extensively used to wash cloths.

Although necessary for cooking and washing, water was not the preferred drink of everyday life, alcohol was.  Part of the appeal for alcoholic beverages was that water was considered unsafe, a drink better suited to barnyard animals than humans. Because there were no sewers, the water in towns, villages and cities was far more polluted than is today. Around the time Reading was established, the Pennsylvania Gazette reported on a series of disasters that had befallen individuals as a result of drinking water. One laborer “was thought to have died, had not a person present forced a quantity of rum down his throat, by which means he soon recovered.” So, by 1773 there was one tavern, brewery or store selling liquor for every nine residents in the town. Even the jail had a tavern license. Liquor was sold there from 1805 until 1809. George Phillippi, “a blind, aged and respected citizen who resides on Franklin above 9th” when he was interviewed in 1873,  recalled a time when the children used to meet at the jail yard and play ball there, while the prisoners played cards in their cells on the second floor of the building. When the young men became thirsty, they went into the barroom and drank. After the tavern was closed the prisoners secured whiskey by hanging strings through the iron grated windows and friends tied bottles filled with liquor to the strings and these were pulled up and the prisoners occasionally became greatly intoxicated.” Reading was not alone in their love of alcohol. The year 1830 marked the highpoint for alcohol consumption in the United States. On average, 90 fifths of 80 proof alcohol were drunk by every man, woman and child over the age of 15 per year.

It was a rather long walk from John Hell’s tavern to the taverns closer to the square and for the traveler heading east out of town, the trip to the next tavern was even longer, so it’s likely that John Hell’s place never suffered from a lack of patronage. In addition to travelers and merchants, John also catered to the town folk who made the area a popular place to picnic, celebrate and entertain. It had the cold springs, the cool mountain air, a great view from the clearings in the woods, and was an easy walk to and from town.

But over time, Hampden Spring itself became the primary attraction as it became a gathering place for the early settlers to obtain fresh water for themselves and their horses.

Farmers and merchants were also quick to recognize the potential of the area. In addition to the springs which could provide water for their livestock, Helltown also had a road of sorts called appropriately, the Helltown Road. It ran east and west and, in reality, it was not much more than a widened dirt trail, that ran past the base of the springs. From the springs to Penn street was about a mile, so over the years the road became a well-used path into the center of the city. Even before the turn of the century, farmers and merchants coming into town along “the road to Pricetown” would drive their wagons from New Jerusalem and other surrounding communities, stop at the springs to water their horses, and continue into the Reading to sell their goods—and get a drink at any of a dozen taverns.  On market days as many as 25 wagons would rumble past on their way into and out of Reading. John Hell decided that this would be an ideal site to build a house, in fact two houses. He lived in one and sold the other to newlyweds Adam and Elizabeth Harbold.  The Harbold family lived in the log home until 1811 when they bought 18 acres of meadowlands fronting Helltown Road on the slope of Mt. Penn. It turned out to be the most valuable parcel of land in the area because on it was located Hampden Springs. Near the site where today stands the Water Company building that faces Hampden Boulevard, Adam and Elizabeth built a one story stone house and a small conical shaped cabin to enclose and protect the spring. Adam was quite generous in sharing his water with the locals and gave them permission to walk through his property to reach the spring that was located about a hundred yards from the street. Eventually and with his own money, Harbold laid wooden pipes from the spring down to the street where it entered a trough which had two sections: one for horses and one for people. He charged his neighbors $1 yearly for the unlimited access to the spring water. Most gladly paid, since the alternative was walking over a mile to Penn Commons to use that spring. A huge willow tree, which had taken a liking to the damp area where the spring met the Helltown Road, covered the watering spot. According to local yore, a neighbor nailed a painted white board with the name Hampden in black letters.

As Reading grew, it became apparent that the spring on Penn’s Commons would not satisfy the demands of the increasing population and the city fathers began to explore the possibilities of bringing other springs into the town. One of the places they turned to was nearby Hampden Springs. But Adam had no interest in selling his farm so his neighbor, John Miller, an influential attorney with close ties to the newly formed Water Commission decided to try a different approach.

Miller was a man of many occupations. He was a sheriff, ran a tavern on the west side of North 5th Street, and farmed his land which he had purchased in 1807.  In his first two occupations he was in the enviable position of being “in the know”. Taverns were the centers of activity in Reading. Most were quite small, not much larger than an average living room and indeed many of them were just that. Churches and taverns brought people together, churches once or perhaps twice a week; taverns, almost daily. And unlike churches, men of all denominations were welcome. Here dances were held weekly and, to avoid conflict, the tavern owners had an agreement to rotate the location. But most importantly, taverns were centers of communication. This is where men from all walks of life met to exchange news and gossip. Here properties were bought and sold here and sheriff’s sales conducted. For most people, a visit to the tavern was part of their everyday routine. So as both sheriff and tavern owner in a town of 4,000 men women and children, probably less than a thousand households, there wasn’t a lot that went on that John Miller wasn’t aware of.

Around this time, 1810-1815, there was much talk about forming a water company to deal with the problem of delivering drinking water to the growing population.

John Miller approached Harbold asking him if he could have permission to “dig out a spring” on Harbold’s land. Harbold, always a generous man, gave him permission but soon after Miller complained that the amount of water he was getting wasn’t “sufficient for his intended purpose.” Now, in 1818, the two men agreed that for the sum of $25 Miller would have “all the full right to the Spring already dug with the privilege of leading the water across Harbold’s land to the adjoining land of Miller and with the right to dig for water at any place along the eastern fence of the meadow ground and lead the water into the spring and to conduct the water in pipes. In return, Miller “is to allow the said Harbold as much water as he hath need for family use” and he retains ownership of the two acres of land on which the spring was located. Harbold got to keep his farm but John Miller now had control of the water rights to the spring.

 

When the Reading Water Company was formed in 1819, it was John Miller’s 40 acres that they bought first for $1,500. In addition Miller added a clause to the deed stating that the owner retained the right to take “as much water as may be necessary” from the spring. (Almost a hundred years later, the city sued the owners of properties located at 126 N. 5th Street, which at that time was the site of the Reading Automotive Company, for delinquent water bills. It seems that Miller had owned the property since 1807 and, after he sold the Hampden spring to the Water Company, he was entitled to receive free water and so was every subsequent owner of the property. The city lost the suit.) Harbold, right up until the day he sold his land, continued to maintain the spring and when the structure protecting it was destroyed by a storm blown tree limb, he replaced it with a stone shelter. After the water company took over, they built a stone springhouse and placed a hydrant where the trough stood, both remained for over a century.

 On Oct 26, 1822 the Berks and Schuylkill Journal reported, “The citizens of Reading ought to rejoice at the prospect of being in a short time supplied with the purest water from a never-failing source. The operations of the Reading Water Company warrant the assertion that before winter visits us, at least 300 families may, if they think proper, have fountains in their houses sufficiently copious for any purpose desired.” Yet, for many years after the Reading Water Company brought fresh water into the yards of its customers, many households continued to use the water they pumped from shallow limestone wells. There were about a hundred of them in daily use and they could be easily accessed on just about every block in the city. And on “wash day” dozens of women continued to gather at the head of Washington Street boiling the water from the stream that flowed from the Commons, in large iron kettles. The cleaned clothes would then be hung on lines or laid on the grassy areas where they would be dried and bleached by the sun.  This custom continued until well after the grading of the streets in 1832.

  

Another early and important settler to the area was Ludwig Katzenmoyer. He and his second wife, Elizabeth, lived on a 60-acre farm near the present day 11th and Marion Streets which he bought in 1801. He was born in 1758, the son of a German immigrant Peter, who settled in Exeter Township shortly after his arrival in this country. Ludwig and his family had moved here from Cumru Township. Over his 82 years, Ludwig survived several wives, fought in the Revolutionary War and had at least thirteen children.

When he was well into his 70s, Ludwig turned the farm over to two of his sons, John and Jacob and retired from farming. In 1826 he built a two story stone home on a ¾-acre parcel of land with a “tavern stand” which, in 1832, he sold to Charles and Mary Clay. After Charles death in 1857, the property was taken over by John Clay and later, in 1864, Jacob Bischoff bought the property and enlarged it. For over fifty years, his hotel was the only one in the northeast and was the social center for the area. On a map from 1884, as well as in the City Directory, the hotel is listed as being located at 942 Hampden Boulevard.  Today the location is a traffic island at the intersection of Hampden Boulevard and Spring Street. (There was only one other hotel in Northeast Reading, the “Hampden Park Hotel”, which didn’t exist until the turn of the century. It was located at 1263 North 13th street, now the site of Northeast Junior High, and operated by Augustus Bulles the son of a German immigrant who lived in Philadelphia. It was not a large hotel and could accommodate but five or six guests.)

After the sale of the tavern, Ludwig Katzenmoyer built a house on the land where the Hampden reservoir was located. An old newspaper account describes it as “a very peculiarly built dwelling.” It was here in this one story stone house that Ludwig, a member of the First Reformed Church, organized the first union Sunday school, which he opened to children of all denominations. Samuel Graul who moved into the area after he left his log home on 8th Street, sent his son, William, to the school. As an old man he recalled the strict discipline enforced by the master, Dewalt Paff. “His favorite model of punishment was to make pupils sit astride a wooden horse, made painfully sharp.” Katzenmoyer also started the first school in the area in 1835 which he housed in the second story of blacksmith shop on the Katzenmoyer farm.

Another of Ludwig’s sons, Peter Katzenmoyer, built a small log and stone home just south of Ludwig’s on the Pricetown road and Peter’s son, Samuel, also built a home which stood near the corner of Hampton Boulevard and Marion Streets.  Peter Katzenmoyer’s sister in law was Susanna Cox who in 1809 was hanged for the murder of her infant in. The body was then taken from the gallows at Penn Commons and buried on “Old Stoney Lane”. The spot is noted as being “upon the sloping ground, several hundred yards to the westward of Hampden reservoir near the intersection of Thirteenth and Marion Streets.” And there it remained for almost a hundred years until in 1905 workman discovered it while excavating on the Pricetown Road.

 

Nearby, the log house of “Old Joe” Keffer once stood at 947 Hampden Boulevard. He was a stonemason who, by all contemporary accounts, had suffered with bouts of melancholy. Neighbors complained that at night he would be “crying at the top of his voice and could be heard for half a mile”. During daytime, “Old Joe” behaved normally as he carried carrying his tools into town to work at odd jobs. One morning his body was found at the bottom of Jackson’s locks, an apparent suicide.

At 852 Hampden Boulevard stood another late 18th century home. Originally a one story log home situated on three acres, the property had been raised to two stories and “weatherboarded”.

What is probably the oldest remaining home in the area is located at 916 Hampden Boulevard. In the late 1700s, Joseph Bower built two homes on that block, one of them he occupied and the other was occupied by John Hartman. Many years ago the houses were plastered on the outside and painted to imitate brick but the front of the stone home has been restored and is still lived in by a descendent of Joseph Brower. Both Joseph and later his son, Jacob Bower, were well-known fence makers. Joseph died in his home at the age of 103 and is buried in Charles Evans cemetery.

By the time Reading was incorporated as a city in 1847 the population had increased to 12,000. Most of the growth and development was occurring south of Penn Street and west of Ninth. And in 1850 the population of the northeast had grown to numbers large enough for Council to annex the area and make it part of Reading.

The original courthouse had been torn down and a new brick one erected in 1840, The 1793 State House on the northeast corner of Penn and Callowhill (5th) Streets was sold and the county offices moved into the new courthouse. There were now 13 churches, including two churches for the “colored” population. The Schuylkill and Union canals brought freight and passengers from Harrisburg, Easton and Lancaster. Mail was delivered by stage twice a day from Philadelphia. Four volunteer fire companies frequently competed with one another to see which one arrived at the fire first, a competition which often led to physical confrontation, much to the dismay of the property owner

A “common school system” had been adopted which now included 17 public schools educating over 2,000 children. People could choose from 6 newspapers. There was very little news in these papers, they were primarily advertising vehicles but served the important function of keeping the people informed about public sales of real estate, ordinances and taxes. Most of the national news was clipped from the Philadelphia newspapers

Every Wednesday and Saturday, winter or summer since 1766, was market day at Penn Square. Butchers and farmers sold meat, vegetables, butter and eggs from dawn to dusk.  Many would arrive at the stalls after midnight so they could take a nap in their wagons before the customers arrived. The original market shelters had been replaced but the problems and controversy over their existence continued. Some thought their presence was unfitting for a growing modern city, others objected to the trash and the odor of rotting food left behind by the farmers and some objected to the “uncouth” characters they attracted. But it would be a long time before they outlived their usefulness.

The same applies to the semi-annual Fairs which some viewed as “injurious to public morals”.  Held twice a year since 1766, on the 27th of October and the 4th of June, the fairs attracted men, women and children from throughout the county into Reading. The first day of the two-day events was reserved for the “country folks”. The second was open to all. Everything that people could produce was sold at these gatherings, home baked goods, nails, farm implements, lamps hats and homemade fireworks etc.

Beginning in the afternoon, everyone would meet at the taverns. As one chronicler wrote, “Dancing, drinking, and fighting were conspicuous features, these having been indulged in by the lower classes of people.” But Reading had a long tradition of drinking and dancing that would outlast the critics.

By the 1890s, the population had increased five-fold since its incorporation as a city. Steam now powered the factories that had developed from sheds. Trains ran continuously night and day in eight different directions carrying passengers and millions of tons of freight. Twelve thousand homes stood where there had once been 2500. Streetcars covered five square miles of the city carrying workers to and from their jobs. Steam heat ran under the streets and electricity and telegraph and telephone lines above them. For the first time since its settlement, there was light after dark and it was no longer the exception to see women and even children after sunset.

The market places on Penn Square were removed by Council’s orders in 1871 and replaced by farmers market buildings, one at 6th and Bingaman, one on Penn Street between 8th and 9th, and one in West Reading between 3rd and 4th on Penn. By 1886, there would be a total of 6 market houses.

The Water Company added Egelman Spring, Mineral Spring and Bernhart Dam to its capacity and built basins to hold the water in reserve. In addition, the mill property along Antietam Creek was purchased and converted into a large reservoir. Hampden Reservoir was constructed over a three year period ending in 1884.

Reading at the turn of the 20th century was a city with unlimited prospects. Everything that was necessary to insure a prosperous city was in place; a first rate transportation system, skilled workforce, sound educational system and an enlightened government.

 

 

 

A History of the Heights- Part 2

Between 1900 and 1920 the population of Reading increased by over 36 percent resulting  in a  the rapid expansion of suburban communities. The economy and productivity of the city was astonishing and Reading now ranked third in the state in manufacturing production. There were more than 700 industries manufacturing 150 different lines of products ranging from candy to locomotives. The diversity of specialization in skills and crafts required by these industries not only insured a healthy employment market but also sheltered Reading from the economic highs and lows experienced by many other cities.

This was a city where ambitious immigrants could become extraordinarily wealthy. Men like Neff Parish who converted the idle railroad machine shops at Seventh and Chestnut Streets into a manufacturer of automobile frames or James H. Carpenter who began to manufacture steel in the old Union Iron Foundry. Where a former bookkeeper at Stony Creek Mills, Ferdinand Thun and a fellow immigrant, machinist Henry K. Janssen, could turn a small shop on Cedar Street named Textile Machine Works into the largest company in the textile business.

Many of the workers had little education and worked at unskilled jobs but they were, by and large, well off compared to workers in surrounding counties. Business leaders, many of whom were themselves immigrants or first generation citizens, seemed determined not to duplicate the working conditions they had left behind in the old country. They understood that it was in their best interest to take care of their employees. As one owner of a large company said, “The good health and well being of our workers is not only a moral concern to me, it is an economic necessity to the health of our firm.”  To this end, they encouraged the city government to expand educational and recreational facilities.

In 1927 Reading boys and girls of high school age were jointly educated for the first time since 1881 at the new Reading High School. Built at a cost of $1,600,000 (that’s close to $20,000,000 in today’s dollars) the building was one of the largest and most spectacular architectural structures in the county. Adult education and vocational training were not ignored. Non-traditional evening education had roots extending back to the 1870s when young men from the brickyards along Schuylkill Avenue organized classes in a frame building used by the Nursery Literary Society. As enrollment grew the school board gave it use of a few school buildings and, thanks to the prompting of local businesses, eventually took over the program entirely to form the first evening high school in the state.

As the city grew, businesses saw the need to provide better transportation to carry employees to and from their work. They partially funded 22 miles of trolley lines that would eventually extend east to Allentown and west to Womelsdorf. By the turn of the century telephone service, introduced in 1878, had 15 operators many speaking either German or English, handling between 13 and 15,000 calls daily.

There was little doubt that Reading had become a thriving industrial city but its infrastructure although modern, was still centered on plan drawn in 1748 for a town that contained 600 acres. Its purpose was to bring order and commerce into the wilderness. Those days had past but for 150 years Reading continued to follow that gridiron plan of narrow streets, ten-foot wide alleys and homes without setback.

But soon after the turn of the century local industrialists and other prominent citizen began to hold discussions about the future growth of the city. They formed the Civic Association of Reading and hired the prominent city planner, John Nolen to develop one of the first city plans in the country. Its chairman was J. H, Sternbergh the local industrialist and its membership included William H. Luden and John Dives.

Nolen found the city to be both unnecessarily congested and overcrowded. Looking down on the city from Mt. Penn he wrote that the city “presents a mass of unrelieved tin roofed brick blocks, with narrow streets and small back yards and alleys. So small that I have seen Monday wash stretched to dry between the trees on the front street.” The solution of Reading’s housing problem he believed “would appear to be in the inexpensive, unoccupied land immediately beyond the city limits.”  As for the existing layout of the city streets, Nolen reluctantly concurred with the committee that it was unadvisable to try to change or widen streets in the densely built up section. But he did call for zoning regulations and building codes as well as methods to abate what he called the second greatest nuisance in Reading; coal smoke.

His final report contained twelve “definite” recommendations. Of the twelve recommendations, only three were eventually adopted and funded in June, 1910 when  the city agreed to borrow $1,275,000 which included $225,000 for paving streets, $325,000 for acquiring land on Mt. Penn and Neversink and the construction of parks and playgrounds. Renovations and construction of the town center was set aside so that $500,000 could be added to build a new city hall. 

The boldest parts of the plan were ignored. Streets were never widened and houses which had become outdated and undesirable were never removed. Looking anew at Nolen’s plan we recognize that many of the housing problems the city now faces could have been avoided had the city taken his advice over a hundred years ago.

With the rehabilitation of existing housing stock now off the table, the only hope for developing a more “modern” plan for housing was constructing new housing that would avoid the mistakes of the past. But the question still remained where to build and what to build. Although the city had annexed some land across the river in Cumru Township, that parcel seemed better suited to handle future expansion. The factories were in city as were the water, sewer, and gas lines necessary for construction. And the only land available within the city limits was in the northeast.  This land, mostly wooded and sprinkled with old pastureland, was located on the lower elevation of Mt. Penn in the Seventeenth Ward and at this time, the Muhlenberg Estate owned the bulk of it in trust and for years, the family showed little interest in selling. But now the death of the last of the original Muhlenberg landholders prompted the breakup of the estates landholdings.  Finally the question of where to build was answered, now the question was what to build.

 

The answer to that came about as a result of the unlikely meeting of two Muhlenberg descendents with a famous Arctic explorer. In 1913 retired General Adolphus W. Greely was invited by the newly formed Chamber of Commerce to speak on the unlikely topic of housing.  He had recently returned from Europe and had given minute attention to the study of housing conditions both at home and abroad. If they ever expected their city to become a great industrial center, he told the audience, it was absolutely necessary to extend its boundary limits and to adopt an improved system of housing. A system that “makes it possible to build thousands of workingmen’s houses, and gives enough space with each one for a large garden and a garage.”

Sitting in the audience that day were Charles H. and Frederick H. Muhlenberg who had spent more than two years studying the housing problem in Reading and other American cities as well as those in Europe.  They were impressed with what they saw in Essen, Germany near the Krupps works.  This “garden city plan” consisted of blocks of semi-detached and single two story homes of simple, quiet design, built using a variety of styles and materials. Each home was designed to provide a maximum amount of light and each had a small garden space. Unlike many city housing plans, their plan integrated homes for the worker and management.  

The Muhlenberg brothers agreed with the General, they too wanted to build housing that would differ from the established custom of solid rows of poorly lighted, badly ventilated houses with no front and back yards. These homes were designed and built before the widespread use of automobiles when there was no need for garages or accommodations for parking on the street. But now the middle class in Reading was growing and they wanted more than rudimentary shelter.

The Muhlenberg brothers were proposing something unique to the city. It was a revolutionary concept for Reading. Besides giving each house a generous garden, these homes would have front and back porches and they would be set back from the street. The interior would have “well shaped rooms with an abundance of light, and be equipped with every modern convenience.” In addition, they would be “wired for electricity, piped for gas, and will come complete with electrical fixtures.” Unlike the traditional city row homes, these would be available in a variety of sizes, building materials and prices. There would be both single and attached houses on the same block. And they would be sold “on reasonable terms so that a working man can as well afford to buy one as rent.”

 

On July 8, 1912 the newspaper announced “Hampden Heights Is A New Real Estate Operation”. “Luppold & Whitman have been appointed selling agents by the Muhlenberg estate to develop its large plot of ground north of the Hampden reservoir, which has been named Hampden Heights.” William H. Luppold and J. Benton Whitman had a reputation as being the best in the business and in addition had great political connections which he would put to good use as the project progressed.

Construction began immediately on two houses between Pike and Amity fronting on Pricetown Road, which had not yet been renamed Hampden Boulevard. At the same time, Pricetown road was widened to 80 feet, water mains were laid and electric lines for the street lighting were strung.

Early in March 1914, Muhlenberg Brothers awarded a contract for twelve houses along the Pricetown Road between Perry and Pike Streets to Charles H. Schlegel, of Mt. Penn. Schlegel came from an old-line Berks family who traced their roots to the early 1700s. Charles had left school early to work on his father’s farm but decided that farming life did not suit him and  when Levi Focht, a contractor Reading, offered a job as a carpenters apprentice, he took it.  In 1903, when he was thirty one years old, he built his first home as an independent contractor and never looked back. Schlegel, whose primary business was commercial construction, was a builder they knew well and trusted but building small single family homes was not his forte. The Muhlenberg brothers understood this and realized that eventually they would have to find a builder who had the time and the motivation to devote full attention to the job. They began to look for another developer. Their search ended when they were called on by Samuel Sherman who, like Schlegel, was another carpenter turned builder.

Sherman took a partner, David E. Houck during the summer of 1912 and started a small company constructing homes in the city. The two men built several rows of homes; one in the area of Front and Spring and another opposite the Reading Hospital. But Sherman, a man with boundless energy and ambition, realized that his future as a builder depended on his ability to purchase land in Hampden Heights but all their funds were tied up in the Reading Hospital homes. At this point Sherman approached the estate with a proposal. He would trade the six completed homes he owned near the Reading Hospital for 5 tracts totaling about 7 acres on the north side of Perry Street. The estate accepted his offer in the spring of 1915 and Sherman now had a foothold on the land that would make him a rich man.

 

The informal partnership between Sherman, the Muhlenberg Estate and Luppold & Whitman opened new opportunities for the Sherman and Hock. They now had the support of two influential groups who had close connections with the local banks.  This enabled them to buy a hundred building lots fronting on Pricetown Road between Pike and Union. To keep up with the steady stream of buyers, Sherman ran open houses seven days a week from morning to early evening and by the end of the year Hampden Heights was the fastest growing area in the county.  An optimistic press reported that, “Reading’s housing shortage may be resolved.”

Sidewalk superintendents and whole families came to Hampden Heights to watch as forestland and pastures were scraped down to the bare soil. In the dirt streets laid out in the familiar grid style, sewer and gas lines were dug.  A large sawmill, built on the spot, cut old growth trees into lumber. And somewhere in the middle of it all, Sherman did what he did best-sell homes.

Even America’s entry into the war didn’t stop the progress, at least for a year, but then the scarcity and high cost of labor began to cause problems. Soon after, restrictions on the use of lumber and other vital materials brought new construction to a stop. That situation lasted until the fall of 1919 when the government released vast quantities of lumber and contractors began to push ahead with new home building.

By 1920, Sherman, now operating without Houck who returned to his father’s business as president of Merchants Ice Company, and George Horst had built 140 homes at Hampden Heights. Sherman used some of his hard-earned money to build a spacious home for his family closer to his work on a corner property at 1400 Hampden Boulevard.

The year 1923 marked the greatest period of industrial expansion in Reading’s history. Four thousand new jobs were created that year and the new workers needed a place to live. Although there were 237 new residences added to the tax rolls the prior year, it was still not enough to satisfy the demand.

Across the river, the Wyomissing Development Company was formed to house an influx of new workers in the textile factories and had plans to build nearly 200 homes that year.

The growth of the northeast section brought about the need for new municipal services. Besides streets, curbing, water, gas, and electric lines, new schools had to be built. Northeast Junior High, opened in 1923 with a capacity of 1,200 students, was designed and built to be the most modern building in the county. On the rooftop was located an “open-air school, in rooms flooded with fresh air and sunshine”  designed for “children who are anemic and who have a predisposition to tuberculosis” Even with this addition to the system, the school district still had a hard time keeping up with the enrolment growth.

In June, 1923 the board of education agreed on a plan to close 10th and Union, 11th and Pike, and 9th and Marion and construct a new elementary school at 13th and Union. But that project, designed by Muhlenberg Brothers, was not scheduled to open until the school year of 1929. 

Trolley lines, still the primary mode of transportation, were being laid during 1924  and over 150 homes were in various stages of construction along 12th and Union Streets; all of them by Hampden Heights Real Estate Company, now under the exclusive control of Sam Sherman. The following year was even better; Sherman had 112 homes under construction or sold during the first 10 months of the year and permits for the construction of a total of 426 new homes. The vacant space between 13th Street and Hampden Boulevard was rapidly filling in with new houses.

In order to provide a wide range of prices as well as simplify construction, Sherman was marketing from a plan book in which house styles were identified by a number. For instance, the best selling number 109 priced at $6, 350 contained “six rooms, one bath, French doors, cement cellar, electricity, gas, hot air heat, abundant shrubbery and a 20 foot lot. The No. 4 Plan was “built on a square plan and is noted for its 24 foot living room. 30 foot lot.” Erected in brick or stone it contained 4 bedrooms and was priced at $9,250.  A less expensive one was located at 1323 Linden was called “ one of the most modern and complete being offered for sale.” The floor design was what he called “the square-type plan” and offered it at a selling price of $8,300.This system proved very efficient since foremen could readily access their plan books which listed all the materials required for construction. As a result, there was little waste since Sherman knew at all times exactly the amount of materials he needed. In addition, since the workers were accustomed to building each particular style, mistakes and construction were minimized. Operating seven days a week, five of them until eight o’clock at night Sherman could be found in his office at 11th and Perry Street office.

Several other smaller builders were now active in the Hampden Heights area. Aulay P. Tompkins who lived on Freidensburg Road in Mt. Penn built several homes in the 1600 block on N. 15th Street including several at the corner of 15th and Union that he advertised for sale in 1926: “English Style single homes, with handsome garages. Hampden Heights grandest suburb, yet in the city, where you have the great advantage of sewers. NE trolley will carry you to the homes. Apply 1412 N 14th Street.”

Thus far virtually all building activity was located on the lower side of Hampden Boulevard. That situation began to change when George Horst filed preliminary plans for a large subdivision extending above Hampden Boulevard to Oak Lane. Horst was one of the half dozen large landowners in the city. As the owner of Reading Hardware Company and the Nolde-Horst Hosery, he had invested in acreage surrounding the city which included large tracts on Mt. Penn. The Gravity Railroad for example was built on land he sold and donated to the city.

In 1922 Horst purchased most of Hampden Heights above the boulevard from the Hampden Heights Development Company for $7,308.09 in cash. In addition, he agreed to assume the balance of the $170,000 mortgage due to the estate of Nicholas Muhlenberg, which amounted to about $130,700.

That same year he offered 10 acres of Hampden Heights above the boulevard to the city at no cost. The only provision was that the land, which was mostly farmland with a few trees on it, be developed within five years as a park. The city estimated their costs and turned down the offer. So he decided to subdivide the lots and sell them.

On Dec 6, 1927 his Hampden Heights subdivision received final approval. This plan, intended to attract the more affluent buyer, was laid out on much larger parcels than the lots below the boulevard. Here the buyers could choose their own architect and builder and consequentially construction commenced in a far more leisurely manner.

Meanwhile Sherman moved forward with his construction and in 1928 offered several homes for sale in the 1600 block of Palm Street. He described the architectural style of these single homes as an “Unusual tone of ‘Early American’”. There was no mention of the fact that the construction had been done by Horst and that they had been designed by the architect Miles Dechant. Dechant had approached Horst with plans to build homes that he believed would test his dream of designing homes that would break with the traditions of the past.

Miles Boyer Dechant had a reputation for imaginative architectural design and his work could be seen in public structures such as the old county court house and the band shell in City Park, private homes and churches throughout the county. His father’s firm had survived in the shadow of other firms due in part to a lack of financial and political acumen. During 1928 while working on designing a remodeling plan for St. Paul’s Memorial Reformed Church, Miles wrote an article for The American Architect titled Eight Houses for the Hampden Heights Development Company. In that article he commented on the recent lack of “good taste and correct design” of homes built by development companies. “The old scheme of row upon row of monotonous mid-Victorian type of city house polluted the minds of the public; it has seen its day and thank goodness it shall never return.” His inspiration for a new type of city home came to him while stationed in France during World War I during which he spent time away from his base traveling throughout the countryside sketching and painting the modest homes he saw. “My wishes have come true”, he wrote in a letter home, “and as I looked upon this beautiful and humble domestic architecture of the peasants, my ideals as an artist were realized.”

In the 1928 article, he tells us that these homes built on Palm Street were his attempt at beginning a “Renaissance in the architecture of the small house.” “These homes”, he wrote, “simply portray American thought expressed in architectural motives that are English and Colonial.” They are “modern houses, with a touch of individuality.” All of these homes would, Dechant stated, be affordable to families of “moderate means”. When new, their cost would not exceed $18,000, the equivalent of about $225,000 today. He predicted that, “The houses of fifty years hence shall be models of architectural beauty. I can see the future suburban districts of our cities beautifully and wonderfully laid out with homes comparable with the smaller manor homes of France, Italy and England.”

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Although all the Dechant homes sold, his dream of creating sparking a Renaissance in design were not fulfilled. The hunger of the public for smaller cheaper housing and of builders for greater profit won the day. 

Another fine architect, John C. Dethoff, designed and built the first church in the area, The Lutheran Church of the Nativity, on the northeast corner of 13th and Amity streets in 1928. 

Aulay P. Tompkins continued his small project on North 15th Street and sold one of his attached homes at 1606 for $13,800 to the First Reformed Church for use as a parsonage.

George Horst was active in the 1700 block of Olive, the 1500 block of Alsace Road and Bern Street. He built 1501, 1605, 1607, and 1715 and 1600 Hampden Boulevard as well as 1500 Lorraine, while Samuel M. Sherman started construction on a two story home at 1415 Hampden Boulevard.

Throughout 1929 competition was keen as new builders entered the area. Shuman Realty Co. had 20 homes for sale in the 1200 block of Alsace Road for $9,500. Sixteen of them sold before the sample house was completed. His advertisements stated that this was “the first time houses of this character have been offered at Hampden Heights at this low price.”  They were a good bargain, they were set back 8 feet from the street, sewer connected, and had shade trees and a detached garage. D. F. Haupt, a builder located at 229 N. 6th St. offered a home at 1508 Alsace Road with a 68 foot lot 4 bed rooms, tile bath, hot water heat and every modern convenience. And Thomas Davis was offering private financing on his properties in the 1700 block of Olive Street. All but two of them sold within a few months.

Construction began that year on the on the spectacular Bitting mansion at 1711 Hampden Boulevard. George Horst sold the square block of cleared land to William Bitting who owned Rosedale Knitting, the third largest hosier in the county, in late December and construction began in the spring of 1930. The sale of the land for $65,000 enabled Horst to clear about half of the mortgage owed to the Muhlenberg estate.

That summer Sherman was offering another “American Colonial”; this one at 1611 Palm Street. In his advertisement he said, “The above home expresses the charming architecture of the “Colonial” period. It is most modern in its layout and contains two tiled baths with showers and 4 bedrooms. Thirty four other properties are under construction and may have already been sold.”

 

By 1930 nearly 900 homes had been constructed, but sales of his completed homes began to slow. Sherman and others had continued to build despite the fact that the stock market had crashed in October 1929. The bills began to pile up. There were taxes to pay, improvements to be financed, and interest accumulating on loans he used to buy everything from land to construction labor. Believing that the depression was merely a temporary setback, Sherman was determined to stay afloat by employing tactics which he later came to regret.

Credit for mortgages was difficult to come by and banks were demanding that homebuyers put down a greater amount of cash; as much as 40 percent. To overcome this obstacle, Sherman used his own funds to provide second mortgages to cash poor buyers. At one point he had well over a half million dollars lent out. Sherman began to borrow using his unsold homes as collateral, figuring that he could repay these loans when the house sold. But they didn’t sell.

Most businessmen would have given up long before they risked their personal fortune but Sherman wasn’t by nature a businessman, he was a salesman and an optimist. That’s why he got where he was, that’s why he fell.

 

In 1933, Sherman had 125 properties in foreclosure and had lost $545,000 in failed second mortgages he had given to induce people to buy. In addition, he owed mortgages of almost one million dollars, and had liens and other debts of about $700,000. Even his $400,000 life insurance had been pledged as collateral. In total he owed over 2.3 million dollars. He was bankrupt but still he didn’t give up. Rather than immediately seeking a legal remedy, bankruptcy, he had spent his personal fortune. When he finally declared bankruptcy on June 27, it was too late. He had already bent or broken too many laws in his effort to stay afloat.

In the end he was undone by a widow named Barbara Silvis. She had bought a home from Sherman for $14,000. Sherman took title to her former residence as a down payment and Mrs. Silvis paid the balance in cash using all the money she had left from her husband’s estate. What Sherman failed to tell the widow was that he had used her house as collateral for an $8,000 loan. Mrs. Silva thought that her home was paid for when, several months later, she was served foreclosure papers from the bank for the unpaid $8,000 mortgage. She sued Sherman and the case went to court.

On April 10th, 1935 Sherman failed to appear in court to answer her complaint and a warrant was issued for his arrest. He was found sleeping in his car which was parked near the Spring Street viaduct.  In July the court offered him a hearing to seek protection under the insolvency laws which could protect him from going to jail for his debts. While this was going on, Ada and Mary Deibert who had bought a home at 1427 Palm Street came forward with an additional charge. Like Mrs. Silva, they had purchased the home for $10,000 only to find that there was another mortgage on the home for $5,400. They brought suit and won. Other, similar suits were threatened.

In October, Samuel M. Sherman “dejected and worn by the strain of a long fight to escape imprisonment” was sent to jail. He was found guilty under an obscure law from1842 which provided that a debtor can be imprisoned indefinitely until he pays his debt. He had the distinction of being the first person prosecuted under this law in 20 years. While imprisoned for three months, Sherman worked at the one job he knew well, carpentry.

In December of 1935, Ms. Silvis lost her home.

While in Berks County Prison, Sherman was allowed a one day release to attend the funeral of his wife who died in December of 1935.  He was released from prison in January 1936. True to form and ever the optimist, Sherman appeared before the County Commissioners shortly after his release and offered his services as a contractor to improve the facilities at the Berks County jail. He didn’t get the job. But he continued working for the next two decades as president of the Hampden Heights Real Estate company. He died on January 21, 1956.

 

 The 1930s witnessed an increased interest in new methods of home building and home financing. President Roosevelt established the Federal Housing Administration in 1934 as a way to stimulate home buying by offering lower cost  home loans. The new F.H.A. loan reduced down payment requirements and interest rates and also extended repayment terms to thirty years.

 

The net effect of this program was that it dramatically reduced the cost of home ownership and at the same time it established new standards of building by requiring that each F.H.A. financed home meet newly established building standards.

Frederick P. Behm, a local contractor, was one of the first to take advantage of FHA financing. In 1936 he built a model home at 16th and Bern Streets “as a demonstration of how the uses of modern and durable materials ...provide quality construction at average costs.” Richter & Eiler, the Reading firm that designed Reading High School, designed the home.

 

Robert Jepsen built three homes in 1937 two on Olive Street at 1813 and 1817 and one at 1209 Lorraine Road. His advertisements too promoted the use of “modern materials”. “Built to Type C Reynolds Specifications providing healthful, comfort-giving conditioned air. This was a house completely insulated with Metallation a ‘steel reinforced’ insulation product introduced by Reynolds Corporation.

 

Another local builder, John C. Dethoff built home at 1804 Olive Street that had a tile roof, unusual for the area. He also

highlighted the use of insulation inclusion of “automatic hot water heater”.

 

Up the hill, the Horst development was running into problems. George Horst had died in 1934 and his estate was having trouble handling the costs of taxes and costs of development. There were still 65 unsold lots and taxes amounting to $14,000 annually. Their solution was to “sell” the lots to a dummy corporation known as the Forest Hills Corporation but problems with taxes would continue to plague them into the mid-1940s.

 

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The Heights area continued to grow until it met the city limits. Just over the borderline, a new development was started in August, 1947 when plans were filed for the College Heights subdivision in Muhlenberg Township and by November, lots were offered for sale by Davis & Sons, local realtors.

Building in the area continued until well into the 1960s especially in the new “College Heights” area. But, no longer was there a domination of one or two builders or sales agents. Homes were designed and built by a larger variety of contractors and new styles of homes that emphasized convenience and economy over architectural harmony were thrown into the mix. 

These homes emphasized the inclusion of “modern conveniences” and were built utilizing new materials such as fiberglass insulation, brick veneers and electric heating. The all-electric “Ready Kilowatt” home at 1947 North 15th Street built in 1953 is a good example.

 

This type of home was more suited to the needs of family of the 50s rather than the family of the 20s or 30s. The number of married women in the workforce had more than tripled since the twenties and these women welcomed the “convenience oriented” style of the ranch house; the one floor plan that eliminated the stairs to the bedroom area, the addition of larger closets, kitchens that included built in appliances and had more cabinet space. By the 1950s, the ranch house with its minimal use of exterior and interior decoration accounted for nine out of every ten new houses nationwide.

Despite this national trend, the variety of architectural styles and price ranges was continued in this new area.

The Heights district represents one of the very few areas in the city which is still occupied predominantly by a mixture of middle and upper-middle class families. Its rich mixture of architectural design is unique to the city. The well kept homes, tree lined streets, accessibility to schools and shopping, and open spaces for play are not so much a relic of the past as a plan for the future. But the area is constantly threatened by the desire of investors seeking the cash flow stemming from the conversion of single-family homes into multi-unit rentals and of businesses looking to capture the dollars spent by college students. If the Heights is to survive as an example of a “garden city plan” steps must be taken to insure that the vision of the original planners is maintained. Maintaining the architectural heritage of the area is but one step in that process.

 

 

 

 

   

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